Playtech announced the signing of a deal with Marvel Entertainment which will allow the gaming company to use Marvel characters for online gambling applications as well as its other casino brands.
Playtech has moved to counter online casino software competitor CryptoLogic's deal with DC Comics. Playtech announced the signing of a deal with Marvel Entertainment which will allow the gaming company to use Marvel characters for online gambling applications as well as its other casino brands.
Such superhero characters as Spider-Man, Blade, the X-Men, Iron Man, and the Fantastic Four will be available for Playtech use under a multi-year licensing agreement. Playtech products involving poker, bingo, and casino gambling on mobile and online systems will be able to incorporate the comic book figures.
CryptoLogic has had a deal in place with Marvel, leading to a number of highly popular video slot machines. CryptoLogic recently expanded its range to ink a new contract with DC Comics that brings such strong brands as Batman and Superman to the software provider's games.
But Playtech's new arrangement reveals cracks in the CryptoLogic control of the superhero universe. Worse for CryptoLogic, the company's current licensing with Marvel expires next year. Potentially, Playtech and CryptoLogic may align with the two competing comic book realities, a major disppointment for CryptoLogic should it occur.
"This agreement is a major stepping stone for Playtech, as it will greatly extend the commercial appeal and cross-selling opportunities of our products. Branded slots are a good way of diversifying our product and attracting new players," said Playtech CEO Mor Weizer.
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